Marketing Manager

Marketing Manager

We’re looking for a creative, strategic, community-driven Marketing Manager to own our marketing from big-picture vision to day-to-day execution. This is a hands-on role for someone who knows how to make beautiful, engaging content, undertands what resonates with our community and uses marketing to support sustainable growth and long-term studio health. You’ll shape how people experience One Down Dog online and in the world - and help get more people excited to step onto their mat.

What You’ll Do

• Develop and execute marketing strategies that grow class attendance, memberships and community engagement

• Create bold, engaging, on-brand content across social, email, and digital platforms

• Design graphics, videos, and campaigns that stop the scroll and spark connection

• Manage our social presence with humor, warmth, and cultural relevance

• Build community through partnerships, events, promotions, and collaborations

• Track performance and use data to prioritize what actually moves the business forward

• Own projects from idea through execution in a one-person marketing department

You're our person if you...

• Are an excellent graphic designer with a strong eye for brand, layout, and storytelling

• Create social content that’s engaging, funny, and culturally fluent (not generic or safe)

• Think strategically about how marketing drives revenue and growth

• Can see the big picture and execute the details without hand-holding

• Are outgoing, confident, and naturally build relationships and community

• Are organized, decisive, and great at prioritizing in a fast-moving environment

• Have experience with social platforms, design tools, and marketing software (Insta, TikTok, YouTube, Canva/Adobe)

• Have a genuine love for yoga, wellness, and making people feel like they belong

• Have a flexible schedule, including some evenings/weekends

Perks

• Pay is salary + bonus

• Free yoga, staff discounts, 401k, health insurance and more!

• Work with a supportive, fun, growth-minded team